Slicing industry into manageable pieces
The DSI draws upon sales data from the market research firm SPINS to assess the relative size of the market for various categories of products. The new index divides the industry into categories that include General Health (Amino/Antioxidant Supplements, Bone & Joint Supplements, Children’s Supplements, Energy Supplements, Herbal Singles A to Z, Organ, Reproductive Supplements, Stress/Anxiety, Superfood & Whole Food Supplements, Multivitamins & Minerals, and Single Letter Vitamins), Brain Health, Digestive Health, Heart Health, Immunity, and Sleep.
Like other such industrial indices, such as the index of manufacturing activity maintained by the Institute of Supply Management, the DSI sets a baseline value of 100 for these categories with 2019 as the baseline year. That captures sales for the last year before the global pandemic stretched the market in unprecedented and to some extent ephemeral ways.
David Spangler, CHPA’s senior vice president of legal, governmental affairs and policy, said the index breaks new ground for the organization.
“We’ve not done something like this before,” Spangler told NutraIngredients-USA. “It’s still a work in progress and we’ve had a great experience working with the people at SPINS.”
DSX results could help inform public policy debates
Spangler said the DSX score can be calculated at a county, state, or regional level and comparisons can be made across demographics. The index can also be integrated with data from the National Health and Nutrition Examination Survey (NHANES), Centers for Disease Control and Prevention (CDC), Centers for Medicare & Medicaid Services (CMS), and others.
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